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5 Marketing Strategies and Tactics For Using Linkedin Effectively

LinkedIn.com is a growing professional social media network that, if used properly can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets. LinkedIn.com is ripe for using as a marketing channel, if a more buttoned up …

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5 Reasons Why Branding is Crucial for Business

Looking for a fast and effective way to build up your business? Focusing on branding could be the answer. Branding plays a crucial role in business. If you take a look at the most successful businesses in the world, you’ll see a big part of their success is their branding. You instantly recognize their brand …

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Branding Marketing Strategy

Why Having a Consistent Brand Is So Important

One of the main things new marketers and new business owners get wrong when it comes to marketing themselves is not presenting their brand in a consistent way. In fact, most of them don’t even think about branding because they believe it is “for the big boys”. Nothing could be further from the truth. Branding …

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How Consumers Shop Online and Offline

Consumer shopping habits have changed significantly in the last 25 years with the advent of online shopping. It was a bit slow to take off at first because of security and privacy concerns, but reputable sites like Amazon have now become almost essential for shoppers. Researching Products The internet has become much more product-friendly in …

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Using Digital Marketing To Promote Your Bricks and Mortar Store Online

There are many ways to market your bricks and mortar store online to help drive customers into your location. It’s just a question of how much time, effort and money you can spend on your marketing. Email Marketing     Email marketing has been one of the huge successes of the internet. The basic principle is to …

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4 Digital Marketing Techniques To Increase Profits For A Small Business

The Internet has established itself as a great technology to reach millions of people around the globe. Digital Marketing embraces the Internet to enable businesses of all sizes to establish their brands and amass an army of loyal followers in a short period of time with minimal resources. When used effectively, small businesses can reach …

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